CLERMONT -- A new advertising campaign to keep dollars in South Lake County begins Monday.
TV ads, such as one for Cheeser’s Palace, are part of the recently started "It Pays To Shop South Lake" program.
Business owners said they expect that the ads will be well worth their cost.
In all, about six South Lake businesses will be running around 10 ads a month.
Along with the ads, chamber members are also creating special banners and handouts.
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